{"id":28688,"date":"2025-07-07T13:59:40","date_gmt":"2025-07-07T11:59:40","guid":{"rendered":"https:\/\/filmforward.nl\/?post_type=product&p=28688"},"modified":"2026-03-17T11:33:30","modified_gmt":"2026-03-17T10:33:30","slug":"masterclass-audience-design-with-greta-nordio","status":"publish","type":"product","link":"https:\/\/filmforward.nl\/en\/product\/masterclass-audience-design-with-greta-nordio\/","title":{"rendered":"Masterclass Audience Design with Greta Nordio"},"content":{"rendered":"

FilmForward and TorinoFilmLab<\/a> join forces for this Masterclass Audience Design with Italian audience designer Greta Nordio.\u00a0<\/strong><\/p>\n

Explaining what the word\u00a0audience design<\/em> means can be difficult: it’s a process in which you try and explain for which audience you are making your film – consciously and unconsciouly. During this process you look at who your audience is, in terms of demographics and interests, plus how you can reach this audience so that your film will be seen by the audience you create it for. Knowing your audience early on in the development of your film is also important for the funding of your film: often, you need to explain this audience when you apply for funding.<\/p>\n

During this Masterclass, part of TalentScope<\/a> 2025-2026, Italian audience designer Greta Nordio will explain how audience design can be practically implemented. Through examples of projects that did \u00e1nd did not use audience design during their film project, she will show how audience design impacts the festival and box office success of the films.<\/p>\n

Who is this Masterclass for?<\/strong>
\nThe Masterclass is open to all, but can be especially interesting for producers, directors, screenwriters, and distributors.<\/p>\n

Practical information<\/strong>
\nDate<\/strong>: Monday 13 October 2025
\nTime<\/strong>: 16.30 to 18.00, followed by drinks
\nLocation<\/strong>: Wereldmuseum Leiden, Steenstraat 1B, Leiden
\nCosts<\/strong>: \u20ac22,50 excl. VAT<\/p>\n

For this workshop the cancellation policy is as follows:<\/span><\/p>\n