{"id":23976,"date":"2024-09-17T15:15:41","date_gmt":"2024-09-17T13:15:41","guid":{"rendered":"https:\/\/filmforward.nl\/?post_type=product&#038;p=23976"},"modified":"2025-01-27T10:18:35","modified_gmt":"2025-01-27T09:18:35","slug":"masterclass-audience-design","status":"publish","type":"product","link":"https:\/\/filmforward.nl\/oud\/en\/product\/masterclass-audience-design\/","title":{"rendered":"Masterclass Audience Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"product-post\" data-elementor-id=\"23976\" class=\"elementor elementor-23976 elementor-23961\" data-elementor-post-type=\"product\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49eb2ab9 e-con-full e-flex e-con e-parent\" data-id=\"49eb2ab9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ca82a1 elementor-widget elementor-widget-heading\" data-id=\"48ca82a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">audience focused filmmaking in the time of ai<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4224b555 elementor-widget elementor-widget-text-editor\" data-id=\"4224b555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2018Do Chatbots Dream of Arthouse Films?\u2019<\/strong> Step into the future of film and discover how you can use the power of AI to reach your audience without losing the human touch. In this inspiring masterclass, you will learn how AI can not only be a strategic tool, but an ally that strengthens the creativity of film teams and opens new paths to your target audience.<\/p><p>Discover an innovative approach to Audience Design that combines technology and human insight. With exercises, you will explore how to use AI as a companion. This way, you can guide your film to the right audience early in the creative process. At the same time, you maintain the emotional connection with your target audience, which is essential for a film.<\/p><p>This masterclass is given by Nicol\u00f2 Gallio, an experienced marketing and communications consultant with a rich background in PR, media relations and content management for films, festivals, brands and non-profit organizations. Nicol\u00f2 is currently an advisor for the <strong>TorinoFilmLab Audience Design Fund<\/strong> and works as a researcher and strategist at the Berlin-based <strong>film marketing agency Alphapanda<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2978881f elementor-widget elementor-widget-n-accordion\" data-id=\"2978881f\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6950\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6950\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> For who <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6950\" class=\"elementor-element elementor-element-723b5762 e-con-full e-flex e-con e-child\" data-id=\"723b5762\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ef640 elementor-widget elementor-widget-text-editor\" data-id=\"c7ef640\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"opzet\" class=\"section\"><div class=\"container\"><div class=\"\"><div class=\"\"><p>This masterclass is suitable for filmmakers who want to delve into the interplay between technology and creativity. Whether you are a director, producer, screenwriter, distributor, or marketer, this session offers valuable insights into using AI to bring your film to your target audience more effectively without losing the personal approach.<\/p><\/div><\/div><\/div><\/section><section id=\"vragen\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6951\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6951\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> practical information <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6951\" class=\"elementor-element elementor-element-599b3b59 e-con-full e-flex e-con e-child\" data-id=\"599b3b59\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63fe39f7 elementor-widget elementor-widget-text-editor\" data-id=\"63fe39f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"opzet\" class=\"section\"><div class=\"container\"><div class=\"\"><div class=\"\"><p><strong>Practical details:<\/strong><\/p><ul><li><strong>Date:<\/strong> October 15, 2024<\/li><li><strong>Location:<\/strong> Amsterdam<\/li><li><strong>Cost:<\/strong> \u20ac15 (excl. VAT), including one drink<\/li><li><strong>Time:<\/strong> 3:00 PM \u2013 5:00 PM, followed by drinks<\/li><li><strong>Registration deadline<\/strong>: October 11, 2024<\/li><li><strong>Language:<\/strong> English<\/li><\/ul><p><strong>Our cancellation policy for this workshop is as follows:<\/strong><\/p><ul><li>If you cancel up to 14 days prior to the workshop, before October 1, you will receive a full refund of the amount paid.<\/li><li>If you cancel between 14 and 7 days prior to the workshop, between October 1 and October 8, you will receive a 50% refund of the amount paid.<\/li><li>If you cancel within 7 days of the workshop, from October 8, there is no right to a refund.<\/li><\/ul><\/div><\/div><\/div><\/section><section id=\"vragen\" class=\"section\"><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>audience focused filmmaking in the time of ai \u2018Do Chatbots Dream of Arthouse Films?\u2019 Step into the future of film and discover how you can use the power of AI to reach your audience without losing the human touch. In this inspiring masterclass, you will learn how AI can not only be a strategic tool, [&hellip;]<\/p>\n","protected":false},"featured_media":23981,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[117],"product_tag":[],"class_list":{"0":"post-23976","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-geen-categorie-en","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/product\/23976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":22,"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/product\/23976\/revisions"}],"predecessor-version":[{"id":26604,"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/product\/23976\/revisions\/26604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/media\/23981"}],"wp:attachment":[{"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/media?parent=23976"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/product_brand?post=23976"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/product_cat?post=23976"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/filmforward.nl\/oud\/en\/wp-json\/wp\/v2\/product_tag?post=23976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}